Irrespective of what aspect of the business you are in, there are certain critical elements that have to be utilized in order to have good results with online real estate marketing. Every time these principles are correctly utilized, real estate pros should anticipate to generate a strong and regular flow of leads for their business.
Driving Traffic
You can create all the websites you want, but if you?re not making the effort to produce traffic, then a considerable amount of time and money will be wasted. In other words, it?s as though your content doesn?t even exist. Thus, it?s vital that you thoroughly utilize the various platforms that are available to you. Here is a brief list of possibilities that you can try to use:
- Paid advertisements via MSN, Google or Facebook for starters
- Craigslist advertisements and Google places
- Video marketing such as Youtube or Viddler
- Blogging on your own websites and others?
And this list goes on and on. Uncover a number of tactics that are effective and also comfortable for you. Take constant action with each and hire out assistance wherever desired.
Lead Generation
Following that, it is essential that you are directing your traffic to sites that offer some type of lead capture. Potentially the most effective approach to create the greatest conversion rates is by using squeeze pages. These are basically one page sites that use short but powerful copy along with some form of attractive offer.
These need to be used in conjunction with your Craigslist real estate marketing and paid advertisements for example. You may want to feature side bar or pop up offers on your main blog as well. Furthermore, you could start making use of an IDX system such as Realbird to provide property search results and a ?request more information? form.
Enticing Offer
Nevertheless, irrespective of what sorts of lead capture you choose to put into practice, none of this will matter if your offer is not compelling. Hence, it is essential that you invest a lot of time into something that your market will appreciate. By doing this, your prospective clients will gladly opt in to get the free content.
For clarification, this should be something that is fairly niche specific and unique to your local market. Find a way to stick out from your competition and present something that your visitors will remember you by. This will swiftly build trust and loyalty.
By implementing these 3 simple but powerful ideas, you will recognize a much higher ROI. For even more great lead generation tools and tactics, make sure to visit us at Real Estate Marketing right now!
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